Visual Aesthetics can also be called visual art, the term aesthetic is typically used to describe the look of feel of a product, visual aesthetic is more of the way a product looks, what is considered aesthetic varies greatly in different contexts, in visual aesthetics it is usually something that is tasteful, stylish and pleasing to the eye.
i decided to look at the one of the biggest merchandise that is on the market today, the ipod.
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the ipod first hit the markets in 2001, it was designed by apple as a portable media player, apple were trying to keep up with the consumer market who were overwhelled by the mp3 player that on memory size could hold up to 300 songs.
the ipod classic had a monochrone lcd screen and was capable on holding anything up to 10,000 songs. later versions on the ipod had colour lcd and finally video compatable lcd screens.
the ipod is a small and compact media player, first described by CEO Steve Jobs as " a mac-compatible product with a 5GB hard drive the put 1000 songs in your pocket"
the ipod user interface has a colour display uses anti-aliased graphics and text, with sliding animation.
the classic ipods had five buttons and the later versions had the buttons intergrated into the click wheel.
the click wheel is remote control of the ipod.
The iPod has been upgraded many times, and each significant revision is called a generation. Only the most recent (highest numbered) generation of the iPod is available from Apple for each model (classic, nano, shuffle, touch). Each new generation usually has more features and refinements while typically being physically smaller and lighter than its predecessor, while usually (but not always) retaining the older model's price tag.

bibliography
http://en.wikipedia.org/wiki/IPod#History_and_design
http://upload.wikimedia.org/wikipedia/en/timeline/2ad87f276bb280a936d300b3b026035e.png
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